How to Add New Buyer

Modified on Thu, 12 Dec, 2024 at 5:38 AM

To add a new Buyer go to the "Buyer" tab (1) and click on the "Create" button (2).



Create New Buyer

  1. Name (1) - enter Buyer name.
  2. Select Bidder (3) - here you can find all currently available Bidder Adapters.
  3. Configuration (4)- select the type of parameter input:
    1. Simple mode - for entering parameters using fields in the interface.
    2. Raw mode - for entering parameters in JSON format.
  4. Parameters:
    1. Enter key (5) - once the bidder is selected, here you will see the list of required parameters for this adapter. 
    2. Enter a value (6) – enter the parameter’s value received from the advertiser.
    3. If you want to add some additional (optional) parameters, click on the Add Parameter (7) button.
    4. Note: if the advertiser provided you with different parameter values for each AdUnitt/size/etc, you don’t have to create buyers for each parameter. 
  5. Click on the Create button to save the buyer.


Advanced Settings Tab

Advanced Settings Tab


  1. Country filter type (1) – here, you can white or block specific countries.
  2. Countries (2) - select countries that should be added to the white/block list. 
  3. Test mode (3) - enable to allow buyers to perform only on a part of your traffic. 
  4. Allow HBMP on (4) - specify the percent of traffic on which you want to run this buyer. 
  5. Bidder adjustment (5) - certain buyers will respond with a GROSS bid price, while most buyers will respond with a NET bid price. In order to make the conditions of your auction fair, you can use the bidder adjustment feature to adjust the % of the bid price. To edit the Bidder Adjustment and Bidder timeout, proceed to the Settings page.
  6. Bidder timeout (6) - you can select the value of bidder timeout. This value determines the maximum allowed time of the auction for a certain buyer.
  7. Click on the Create/Save button to save.





Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article